So You Want To Be An Artist
photography by jasoncarpenter.com
By Joan Waters
Advice from regional pros about selling your work and surviving the process.
photography by jasoncarpenter.com
By Joan Waters
Advice from regional pros about selling your work and surviving the process.
The Artist as Businessperson...Art is business...
...That’s how Sacramento collage artist Eileen Downes sees it. While some artists struggle with the business side, Downes takes a realist’s approach. “I find being successful involves a lot more than talent,” she says. “You have to be a business-minded professional. Everything you do marketingwise has to fit your plan. It’s important to tell people you’re an artist. My e-mail has my website and tells people what I do—that I’m an artist who paints with torn paper.” Recently, Downes received a commission while she was making reservations at a local bed-and-breakfast inn. “The owner looked at my website, liked my work and commissioned a large piece,” Downes says. “You don’t always know where your business is going to come from.”
Stephen Simonson, gallery manager at 20th Street Art Gallery in midtown Sacramento, calls Downes a “dream artist.” “She is doing a lot to try to make it happen,” he says. “She comes in with a passion and a drive that makes the gallery want to do more for her.”
Stephen Simonson, gallery manager at 20th Street Art Gallery in midtown Sacramento, calls Downes a “dream artist.” “She is doing a lot to try to make it happen,” he says. “She comes in with a passion and a drive that makes the gallery want to do more for her.”
My Favorite Red Heels, by Eileen DownesOnce you have a good relationship with a gallery, maintaining it probably means you don’t show in another gallery in the same geographic region or sell work right from your studio. “Although I do not have an exclusive contract with 20th Street Gallery or any other gallery—and I caution artists never to sign any totally exclusive gallery contract—for any local sales of my originals, I like to refer my collectors to the 20th Street Gallery for purchase,” says collage artist Eileen Downes. “If the buyer is out of the area, I try to match them to another gallery that could sell my work—for example, the Woman Made Gallery in Chicago. I think it is better to use a gallery for the sale of my originals, and working like that always encourages good artist/gallery relations, which is very important to the success of the artist.”
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